Google Analytics Consulting Services

Where We Fine Tune Your Analytics To Track Everything GET YOUR FREE CONSULTATION

A proven approach to reliable Google Analytics tracking and data.

Less than 10% of agencies worldwide qualify as Premier Partners. We’re one of them.

If you spend a single cent on digital marketing, you need to be tracking it with Google Analytics. The problem is, Google Analytics doesn’t always work “out of the box”.

If you want to track your ecommerce sales, contact form submissions, phone calls and the like, you need to optimise your Google Analytics account, which can be complex & time-consuming.

That’s where the team at PPC Pro can help.

We’re a Premier Google Partner with expert systems and processes in place to ensure your Google Analytics account is set-up from the ground up to report on meaningful data, so you can make decisions about your online marketing with total confidence.

Here’s how we do it…

Motivated Staff

Our PPC staff earn commissions and shares, not the sales staff! That means when you win, they win, and the person working on your account is really motivated.

Clever Tech

Our PPC technology stack means performance & efficiency for your account. Benefit from our phone call tracking, optimisation & reporting tools as standard.

Great Processes

Everything we do is based on processes & internal training refined over years of honing our craft. This means your job is done the right way every time.

You can expect a lot of Account Optimisations…

Manual bid optimisations
Keyword match type selections
Quality score improvements
Keyword expansion & refinement

Negative keyword expansion
Single keyword ad groups
Phone call tracking
Bid modifiers

Device targeting improvements
Geo-targeting improvements
Day parting improvements
Premier Google Partner beta releases

Realistically, though, the above is probably another language to you. So, to make it easier…

Expect a lot of new leads & sales online!

Our Pricing. No Surprises.

Analytics Audit & Set-up

from $799 + GST once off

Your Google Analytics account is humming with our audit & set-up. Be confident in your numbers with a professionally set-up Analytics account.

  • Audit of existing Google Analytics account
  • Account creation from scratch if necessary
  • Filtered view creation & spam filtering
  • Event tracking set-up across the site
  • Set-up of Goals for key metrics
  • Funnel set-up
  • Ecommerce tracking set-up

Analytics Consulting

from $100 + GST per hour

Do you have issues with your Google Analytics? Need something done but don’t know where to start? We can take help with by the hour consulting for:

  • Event tagging set-up
  • Google Tag Manager set-up
  • Ecommerce tracking set-up
  • Custom dashboard set-up
  • Spam removal
  • Content Experiments
  • Any other Analytics consulting

Analytics Consulting

from $100 + GST per hour

Do you have issues with your Google Analytics? Need something done but don’t know where to start? We can take help with by the hour consulting for:

  • Event tagging set-up
  • Google Tag Manager set-up
  • Ecommerce tracking set-up
  • Custom dashboard set-up
  • Spam removal
  • Content Experiments
  • Any other Analytics consulting

Google Analytics Consulting

No matter what product or service you sell, there’s one important secret to the success of any business: You have to understand your customers.

The more you know about your customers, the better you’re able to address their needs. When you sell products or services via a website, you have a unique advantage over businesses with no web presence. Online retailers have access to a wealth of accurate, useful data about their target customer base. This data is available to you through Google Analytics.

At PPC Pro, our team understands how to use that data to improve your entire PPC advertising campaign. Our Google Analytics optimisation services can help boost brand awareness, increase customer engagement and drive more conversions than ever before.

What is Google Analytics?

Google Analytics is Google’s web analytics service. Site owners can track visitors and create a variety of reports related to site traffic and usage. First launched in 2005, today Google Analytics is the web’s most widely used analytics service. Google Analytics is a freemium service, which means the bulk of the services are free, but there are also additional services which can be purchased.

Basically, optimizing a site with Google Analytics is a two-step process:

  • First, Google Analytics is used to gather a wealth of data about a site
  • The data is used to determine marketing and site development strategies

Using Data to Accomplish Site Goals

At PPC Pro, one of the first things we’ll do is help you determine your goals. Do you want to increase brand awareness by 50% in the next six months? Do you want to double your sales by the end of the year?

We’ll work with you to develop goals for your site and business. Then we’ll implement specific advertising strategies to accomplish those goals. Google Analytics data helps determine which PPC ads will be the most effective.

Google Analytics optimisation is a bit of an art and a bit of science. We use hard data to determine who your potential customers are and what they’re searching for. Then we’ll create engaging ads designed to target those potential customers directly.

What Data is Available?

When people visit a site, they leave behind a lot of information. This info is a valuable resource. A customer you understand is one you can connect with and market to.

Here’s just some of the info you can see with Google Analytics:

How Many People Visited Your Site During a Set Time Period?

If you have a ton of visitors but not too many sales, the copy in your ads might need to be adjusted in order to better match the copy on the landing page. People often bounce when they click on an ad promising one thing but arrive on a page with different info.

What Country are Your Visitors From?

The internet is worldwide, but your business might be more focused on a specific geographic area. In order to attract local customers, your site might need local optimization. We’ll help you connect with your customer base by creating ads using local terms.

How are People Finding Your Site?

There’s no one way to find a website. Google Analytics shows you how your visitors found yours. There are four main sources of traffic:

  • Organic – Your URL was found in the search engine results page
  • Referral – Your URL was embedded in the content of another site
  • Social Media – A post or mention on social media connects to your site
  • Direct – Visitors typed your URL directly into their browser

This helps us determine where to run your PPC ads.

Common Google Analytics Terms

Google Analytics, like a lot of internet marketing, is heavy with jargon. Here are some common terms you might hear:

  • Session – This is the amount of time a person is active on your website.
  • Landing Page – This is the first page a user arrives on when visiting your site.
  • Clickthrough Rate (CTR) – The proportion of users who click on your URL after seeing it in a search result or ad.

Google Analytics can be complicated. If you ever have any questions, don’t hesitate to ask. We’re always happy to provide detailed information about any optimisation strategy.

Google Analytics Management

Our Analytics Audit and Set-Up service will make sure you’re set up for success. If you don’t have a Google Analytics account, we’ll set one up for you. If you already have an account, we’ll conduct a thorough audit.

In both cases, we’ll set you up with a Google Analytics account which has all the features you need. Filtered view creation, spam filtering and event tracking are just some of the options available. We’ll also set up custom reports to help you track your specific goals.

Need help with something a bit more specific? Our Analytics Consulting services are the perfect solution for your site’s unique needs. We offer hourly consulting for any issue related to Google Analytics including e-commerce tracking, custom dashboard creation, Google Tag Manager set-up and more.

Get Started Today

Google Analytics is one of the single most important tools available for building a successful website. The wealth of info you can collect is simply staggering. But your site will only succeed if you can use that data correctly.

As a Premier Google Partner, we have the experience and knowledge required to help your site succeed. Using Google Analytics, we can make accurate, data-driven decisions on which PPC strategies will help your brand grow and thrive.

Contact us today for more information on Google Analytics optimization. We offer free consultations to discuss your specific needs. Let us show you how we can help take your site to a whole new level!